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What is a Morphology of Design ?

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What is a Morphology of Design ?

Postby subham » Fri Oct 05, 2012 2:48 pm

Morphology means ‘a study of form or structure’. Morphology of design refers to the time based sequencing of design operations. It is a methodology of design by which ideas about things are converted into physical objects. The logical order of different activities or phases in a design project is called the morphology of design.


A simplified approach to designing as outlined by Morris Asimow is given below. According to him the entire design process in its basic forms consists of five basic elements as given below.

• General Information
• Specific Information
• Design Operations
• Outcome
• Evaluation
• No
• Yes

Morris Asimow was among the first to give a detailed description of the complete design process in what he called the morphology of design. His seven phases of designare described below,

I. Feasibility study / Conceptual Design

II. Preliminary Design / Embodiment Design

III. Detail design

IV. Planning for manufacture

V. Planning for distribution

VI. Planning for use

VII. Planning for retirement
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What is a Morphology of Design ?



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